Social context for activities: The corporate angle

I just read Charlene Li's blog at Forrester entitled "The future of social networks: Social networks will be like air" and I was reminded of a blog I wrote on SAP's SDN on the relevance of social networks (even private ones) in a corporate setting. Charlene writes: "That’s the epitome of social networks being like air, when it’s integrated into everything that you do. " and although she is primarily talking about the use of social networks in other private contexts, I think it is just as valid to say that as our private and "corporate" personalities merge and have greater interaction with one another that is just as relevant to think about business applications that use our private social networks and vice-versa.
Of course, there may be some who suggest that there might not be a difference between my "private" social network and my "corporate" one. I agree. As Charlene describes it in her blog, her Forrester colleagues are also part of her network. I would assume that some customers as well are present. Thus, there is not really a distinction between the two.
In a corporate setting, the question is what types of corporate decisions are relevant in an examination of this use of social networks. Of course, you probably wouldn't want to include your entire social network in every purchasing decision you made. But what about decisions regarding product selection or marketing. Would you / could you (sort of sounds like Dr. Seuss' Green Eggs and Ham), use Twitter to send out questions regarding a product. To your "personal" followers....